Monday, September 14, 2015

Start Your Online Store through Tack This!

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Yes, small business owners, retailers, or anyone who wanted to run a business online, can start setting up an online store through TackThis! Marketing your business online increases your opportunity of getting potential customers.


So, What is Tack This and how can it help you start your online business? 

TackThis! is fueled by Voyager Innovations, the digital arm of PLDT and Smart Communications, Inc. It is an online store builder which allows you to easily create your own website and "tack" it to your other sites such as Facebook, Tumblr, Blogspot, WordPress, etc

“Even if you’re posting the same TackThis! shop to different platforms, each of those have different audiences. You can sell your handwoven scarves to your friends on Facebook, your followers on Tumblr, and your readers on Blogspot. You’re essentially setting up mini franchises of yourself all from the comfort of your keyboard,” said Mitch Padua, the vice president for digital commerce at Voyager Innovations.

Having such a wide and varied presence in the blogosphere and online world should ultimately create more customers for your store, and TackThis! has several features in place, such as order fulfillment, to aid you with just this. In short, TackThis! facilitates and optimizes the buying process, so you can effectively sell your product.


“Visiting an online store is one thing; purchasing something from there is a whole different animal. TackThis! makes it easy to convert visitors into customers. As an example, we offer a variety of payment options tailored for the Philippine market, including cash-on-delivery. These choices make it hard for a customer to say ‘no’ to the product they are really pining for in your store,” said Ricalde.

TackThis! facilitates individual sales, but also makes it easy for you to achieve what every store owner wants: scale. While there are already many online sellers in the Philippines, most of them are selling informally on classified sites or over social media. This means that they have to deal with any inquiry manually and all customers one-by-one.


In contrast to this system, TackThis! automates many aspects of your store through its built in dashboards and tools, so that you can reach infinitely more people. For example, if you’re selling informally through a social media site, you’ll often get inquiries for products that you no longer have stock of. This wastes both the inquirer’s time, resulting in a bad customer experience, as well as yours.

Since TackThis! has automated inventory tracking, customers will only be able to purchase products that you actually have in stock. This means that they have a smoother customer experience and that you will no longer have to worry about losing potential sales. You can focus on the bigger picture, as Padua noted.

“Because TackThis! makes it easier to manage your store, such as through automated inventory and sales tracking, merchants can think from a much broader perspective. So instead of thinking in terms of gaining customers, you think in terms of opening new markets. TackThis! unlocks the power of ecommerce for every Filipino who wants it,” said Padua.

 Setup an online store with TackThis! and leverage on social media to optimize sales.
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